Melvin from PropertyLimBrothers dives into the pre-catalyst opportunity framework—an approach that identifies growth zones before catalysts are fully realised. Using examples from project performances in Lentor and Bayshore, Melvin analyses how early developments around future MRT lines or major townships can offer strategic entry points before prices are driven by demand.

The discussion also introduces the concept of the double catalyst PSF push—a scenario where both new launches and resale properties experience a price acceleration due to surrounding transformation. Key distinctions between freehold resale and 99-year leasehold new launches are examined through buyer psychology, lease decay, and audience size, highlighting why quantum and PSF play different roles depending on the property’s profile.
If you’re evaluating growth potential in URA-marked areas or considering how to time your entry for future resale gains, this episode offers grounded perspectives.

0:00 – Intro
1:18 – Introduction to Pre-Catalyst Opportunity
1:38 – Why Springleaf Residence Did Well
2:01 – FIrst Mover – Lentor & Springleaf
2:27 – First Mover Example – The Sail @ Marina Bay
3:11 – Bayshore Master Plan
4:26 – First Bayshore New Launch Plot
5:04- Demarcation of Bayshore
6:02 – Key Difference of Bayshore Demarcation
6:40 – Pricing Benchmark for Bayshore
8:44 – Freehold vs 99-year
9:43 – Double Catalyst Appreciation Push
10:56 – Identifying Features for a Property That Fulfils the Criteria
11:19 – Why Is Buyer Audience Important
12:25 – Audience Size
13:10 – Recap

#PropertyLimBrothers​ #notg #podcast

———————————————

List of Links

PLB
Our Main Website: https://www.propertylimbrothers.com/
YouTube: / @propertylimbrothers
Facebook: / propertylimbrothers
Instagram: / propertylimbrothers
TikTok: / propertylimbrothers

NOTG
Website: https://www.propertylimbrothers.com/n…
YouTube: / @notgpodcast
Facebook: / notgpodcast
Instagram: / plb_notg
TIkTok: / notgpodcast
Telegram: https://t.me/notgpod

PLB INSIGHTS
YouTube: / @plbinsights
Website: https://plbinsights.com/read-all/
Facebook: / insightsbyplb
Instagram: / plb_insights
Webinars: https://www.propertylimbrothers.com/w…

Melvin
About Melvin: https://www.propertylimbrothers.com/o…
Facebook: / melvinlimwk
Instagram: / melvin_propertylimbrothers
LinkedIn: / melvin-propertylimbrothers

TO LIST YOUR PROPERTY

PropertyLimBrothers

CONTACT PLB HOTLINE AT
https://wa.me/6597457388

NUGGETS ON THE GO
Spotify: https://spoti.fi/3u8UFsR
Apple Podcast: https://apple.co/3cvBaEH

SOFA SO GOOD
Spotify: https://spoti.fi/2PdqqSs
Apple Podcast: https://bit.ly/plb-sofasogood

Disclaimer of NOTG Podcast:
https://propertylimbrothers.com/discl…

“This podcast is for informational and entertainment purposes only. The views and opinions expressed on this podcast are solely those of the host and guests, and do not necessarily reflect the views, opinions or positions of any individuals, organizations or companies mentioned or discussed on the show.

The content provided on this podcast is not intended to and does not constitute legal, financial, or professional advice, and is not a substitute for professional advice. Listeners should not act upon any information provided on this podcast without seeking advice from a professional.

The host and guests on this podcast make no representations as to the accuracy or completeness of any information on this show or found by following any links mentioned on this show. The host and guests will not be liable for any errors or omissions in this information nor for the availability of this information. The host and guests will not be liable for any losses, injuries, or damages from the display or use of this information.

Listeners of this podcast assume all risks and responsibilities for any actions taken based on the information provided on this podcast. The host and guests disclaim any liability for any claims or damages that may arise from reliance on the information provided on this podcast.”