When it comes to real estate, the phrase “location, location, location” is often used to emphasise the importance of surroundings in determining property value. For many homebuyers and investors, a condominium near an industrial area may not seem like the most attractive option at first glance. The assumption is that industrial zones bring about noise, air pollution, and heavy vehicle traffic—factors that may diminish the appeal of nearby residential developments.
But what if an integrated development were introduced within an industrial zone? Parktown Residence is set to be the first of its kind in Tampines North, seamlessly blending residential, retail, and transport connectivity in an area traditionally known for industrial activity.
With direct access to the Tampines North MRT (Cross Island Line), a new bus interchange, and a vibrant retail hub, could this challenge conventional perceptions and redefine urban living in an industrial district? Looking at past private condominium launches in Singapore, some developments near industrial estates have performed exceptionally well, defying conventional expectations.
Successful Condo Launches Near Industrial Areas
Several past launches have shown that proximity to an industrial area does not necessarily hinder demand:
The Inflora (Flora Drive, near Changi North Industrial Estate) – This development saw nearly two-thirds of its 396 units snapped up on the first day of launch. The smaller units, such as one- and two-bedroom apartments, were completely sold out.
Kassia (Flora Drive, near Changi industrial zones) – A more recent development in the same area, Kassia secured a strong 52% take-up rate during its launch weekend, with prices ranging from S$1,821 to S$2,177 per square foot.
The Orie (Lorong 1 Toa Payoh, near Toa Payoh Industrial Park) – Exceeding expectations, The Orie achieved an impressive 86% take-up rate during its launch weekend, with prices starting from S$1.28 million.
The strong take-up rates of these developments suggest that proximity to industrial zones does not necessarily deter buyers. Instead, these locations may offer unique advantages that make them attractive to homeowners and investors alike.
The Appeal of Integrated Developments: A Proven Success in Singapore
Integrated developments have become a prominent feature in Singapore’s urban landscape, offering a seamless blend of residential, commercial, and recreational spaces within a single complex. These developments provide unparalleled convenience, with amenities such as shopping malls, transportation hubs, and dining establishments just steps away from residents’ doorsteps. This fusion of functionalities not only enhances the quality of life for inhabitants but also contributes to the enduring value and appeal of the properties.
Successful Integrated Developments in Singapore
Several integrated developments in Singapore have demonstrated remarkable success, underscoring the strong market demand for such projects:
DUO Residences: Located in the Bugis area, DUO is a contemporary twin-tower integrated mixed-use development comprising residential units, offices, a hotel, and a retail gallery. Upon its launch, DUO Residences saw 468 units, or 71% of its total, sold within the first three days, with an average transacted price of $1,987 per square foot (psf).
Sengkang Grand Residences: Developed by CapitaLand and City Developments Limited (CDL), this development integrates residential units with a shopping mall, community club, hawker centre, and a bus interchange, offering unmatched convenience to residents. During its launch weekend, developers sold 216 out of the 280 units released, at an average price of around $1,700 psf.
Midtown Modern: GuocoLand’s 558-unit condominium in District 7 saw strong demand upon launch. On its launch weekend, a total of 340 units (61% of the total) were sold, with buyers drawn to its prime location along Tan Que Lan Street, integrated retail podium, and direct connectivity to Bugis MRT station. The development’s success reinforces the appeal of integrated living in city-fringe locations.
Introducing Parktown Residence
Building upon the success of these integrated developments, the upcoming Parktown Residence is poised to be a landmark project in Tampines North. This distinguished integrated development is strategically located at Tampines Avenue 11 in District 18. Developed through a partnership between UOL Group Limited, Singapore Land (SingLand), and CapitaLand Development, Parktown Residence is expected to comprise approximately 1,190 residential units, offering a diverse selection of 1- to 5-bedroom units to cater to various residential preferences.
Beyond its residential offerings, Parktown Residence is designed to enhance the living experience with a range of integrated amenities. The development includes commercial spaces, providing residents with convenient access to retail and dining options. Its strategic location ensures seamless connectivity to key areas in Singapore, making it an attractive choice for both homeowners and investors.
The success of past integrated developments underscores the potential of Parktown Residence to become a highly sought-after address, offering the perfect blend of convenience, connectivity, and modern living.
Tampines North: A Thriving New Township with Huge Growth Potential
Tampines North is set to become one of Singapore’s most exciting emerging townships, positioned as an extension of the well-established Tampines regional center. According to the latest development plans, Tampines North will house approximately 21,000 new homes, along with essential amenities such as a community club, polyclinic, and new schools. Green spaces will also be a key focus, with the upcoming Boulevard Park and Quarry Park designed to enhance the quality of life for residents. These infrastructural improvements will contribute to making Tampines North a highly desirable place to live.Tampines North: A Thriving New Township with Huge Growth Potential.
Parktown Residence: A First-Mover Advantage in Tampines North
Parktown Residence is strategically positioned at the heart of this rapidly growing neighbourhood, surrounded by existing HDB enclaves and land parcels designated for future residential developments. This presents a first-mover advantage, allowing buyers to secure a home in an area that is still developing—often at a more attractive entry price—before property values in the district fully mature.
One significant advantage of being surrounded by established and upcoming HDB clusters is the strong potential demand from HDB upgraders. Homeowners in nearby HDB estates looking to transition to private property—either for lifestyle reasons or investment opportunities—represent a large and ready pool of potential buyers for Parktown Residence. This demand is especially relevant given that many of the surrounding HDB flats in Tampines North are BTO projects that will soon reach their Minimum Occupation Period (MOP), meaning a wave of upgraders could enter the market in the coming years. Additionally, this HDB enclave provides should owners of Parktown Residence decide to sell in the resale market in the future, further reinforcing its long-term desirability.
Unparalleled Connectivity and Convenience
As one of the only integrated developments in Tampines North, Parktown Residence offers a level of convenience unmatched by standard condominiums. With direct access to a commercial space, a bus interchange, and the upcoming Tampines North MRT station (Cross Island Line), residents will enjoy seamless connectivity to the rest of Singapore. Future developments in the area may also benefit from these transport links, but Parktown Residence stands out as the only integrated project here for now, making it a unique offering in the market.
Why Parktown Residence Stands Out
The combination of being an integrated development, having a first-mover advantage, and being surrounded by a large potential pool of HDB upgraders makes Parktown Residence an incredibly promising investment and lifestyle choice. As Tampines North continues to grow and mature, this development is well-positioned to see strong demand and potential capital appreciation, making it one of the most anticipated new launches in the area.
In Summary
The assumption that condominiums near industrial areas are undesirable has been challenged by the strong take-up rates of past developments in similar locations. These projects have demonstrated that strategic location, affordability, and surrounding growth potential can outweigh concerns about industrial proximity. Similarly, integrated developments have proven to be highly sought after, with their convenience and accessibility driving strong demand at launch.
As Singapore continues to evolve, emerging townships like Tampines North present exciting opportunities for homebuyers and investors alike. With new infrastructure, increasing connectivity, and a growing population of HDB upgraders, developments in the area stand to benefit from sustained demand. Among them, Parktown Residence, as one of the first integrated projects in this precinct, could set the tone for future developments—offering residents the convenience of an all-in-one lifestyle in a thriving neighbourhood.
As Singapore’s urban landscape evolves, emerging townships and integrated developments are shaping the future of real estate. If you’re looking to stay ahead of the curve—whether as a homeowner or an investor—understanding these trends is key. Contact us today to explore opportunities in high-growth areas and find the right property that aligns with your goals. Let’s navigate the market together and secure a home with lasting value.
