A New Chapter for Beach Road Luxury
Beach Road has long been known for its heritage charm, vibrant cultural pocket at Kampong Glam, and functional convenience. But when people think of Singapore’s luxury living, Orchard Road, Marina Bay, and Sentosa Cove usually come to mind—not Beach Road. That narrative is about to change.
Enter Aurea. Rising alongside the conserved building, The Golden Mile, Aurea is more than a new launch residence—it is a statement of luxury in a district not historically associated with high-end living. With only 188 units, a premium luxury positioning, and facilities crafted for exclusivity, Aurea redefines what it means to call Beach Road home.
Crucially, Aurea is not being launched in isolation. Its emergence is tied to the Urban Redevelopment Authority’s Draft Master Plan (DMP) 2025, which charts the transformation of Downtown and its surrounding corridors for the next 10–15 years. This places Aurea at the centre of one of Singapore’s most ambitious urban rejuvenations—giving today’s buyers both a first-mover advantage and a luxurious home that will be at the heart of tomorrow’s Central Core Region (CCR).
The URA Draft Master Plan 2025: Transformation at Aurea’s Doorstep
The strength of Aurea lies not only in its luxury design and exclusivity but in the larger transformation narrative surrounding it. The Draft Master Plan 2025 provides a blueprint that is expected to uplift the Downtown Core, positioning developments like Aurea to benefit from the surrounding rejuvenation. Let’s break down the key transformations that directly uplift Aurea:
Rejuvenating Downtown Singapore
Downtown Singapore is evolving into a vibrant mixed-use district with renewed workplaces, public spaces, and lifestyle nodes. Aurea, and the transformation of The Golden Mile, sits right on the edge of this rejuvenation, on Beach Road, which will be the beneficiary of new commercial and recreational offerings. For buyers, this means early entry into a precinct that will only grow in prestige and desirability.
Activating Downriver Kallang
URA envisions the Kallang Basin as a 3km waterfront lifestyle hub, complete with green connectors, water activities, and lushly scaled spaces. Aurea sits directly next to this evolution, offering residents the appeal of a true waterfront lifestyle. According to URA’s current plans, the Reserve Sites in front of Aurea are not earmarked for immediate development, though this may evolve over time. This planning outlook adds to the unique context of Aurea’s location along the Kallang Basin, placing it within a district set for rejuvenation.
Kampong Bugis Precinct: A New Waterfront Neighbourhood
Adding to this transformation, URA has redrawn development plans for the upcoming Kampong Bugis precinct, which will bring an estimated 4,000 new waterfront homes to the area. As part of a broader rejuvenation of the Kallang River corridor, Kampong Bugis is set to evolve into a vibrant residential and lifestyle hub. For Aurea, which is already positioned on the edge of this growth, this underscores its first-mover advantage—offering buyers the opportunity to secure a home in Beach Road today, before the full scale of the Kallang precinct comes to life.
Connecting Green and Blue Spaces
One of the Draft Master Plan’s biggest themes is linking iconic water bodies like Marina Bay and the Kallang Basin with parks such as Gardens by the Bay. Aurea will have seamless access to this “green-blue corridor”, allowing residents to jog, cycle, or stroll from their doorstep across the city’s most iconic recreational spaces.
Revitalising the Inner Ring Corridor
The 12km “Inner Ring” corridor connects unique neighbourhoods such as Orchard, Tiong Bahru, and Newton. With Kampong Bugis and Beach Road as part of this identity corridor, Aurea’s residents are not just buying a home—they are buying into a larger urban identity framework that celebrates charm, connectivity, and character.
Heritage and Identity
Aurea stands shoulder-to-shoulder with The Golden Mile, Singapore’s first large-scale modernist building to be protected for its heritage value. The URA’s plan for this address places strong emphasis on “Stewarding Nature and Heritage.” This means Aurea is anchored within a heritage-rich precinct that is simultaneously forward-looking—a rare balance that creates both cultural value and long-term demand.
Aurea’s Unique Positioning: Luxury That Breaks the Mould
Where other mixed-use developments in the Downtown Core often run into the hundreds of units, Aurea is defined by its exclusivity. Only 188 residences will be built, making it one of the lowest-density luxury towers in the CCR.
But exclusivity is just the beginning. Aurea is carefully designed to elevate everyday living into a luxury experience:
This attention to design and detail makes Aurea not just another CCR development, but a statement of architectural intent: Beach Road, once seen as functional, is now luxurious.
Connectivity and Lifestyle at Your Fingertips
Beyond its luxurious interiors, Aurea offers effortless connectivity:
Add to this the seamless link bridge to The Golden Mile, a mixed-use development that provides access to F&B, retail, and medical suites, and Aurea offers an unparalleled urban lifestyle.
Investment Case: First-Mover Advantage in a Transforming Precinct
One of the common objections about Aurea is that Beach Road is “not where people think of when buying luxury homes.” But this is precisely where its investment appeal lies. Buyers today are not simply purchasing a home; they are buying into tomorrow’s Beach Road.
Shaping New Perspectives on Beach Road
Aurea invites buyers to see its location and design through a fresh lens—one that highlights versatility and long-term value. From Level 18 upwards, residents are rewarded with sweeping panoramas across the city skyline, Marina Bay, and Kallang Basin, making every evening at home a postcard-worthy experience. For those on the lower floors, units that face the surrounding HDBs offer a very different appeal: they are ideal for buyers who prioritise attractive entry prices within the CCR, while still enjoying Aurea’s luxury finishes, efficient layouts, and exclusive amenities. In the long term, ongoing rejuvenation and potential redevelopment in the area are expected to uplift the entire view corridor, further enhancing the appeal of these units.
The absence of schools within a 1km radius reflects Aurea’s intentional positioning as a development tailored for discerning professionals, investors, and high-net-worth individuals who want to live close to the CBD, major lifestyle hubs, and cultural hotspots.
And while Beach Road may not yet carry the same luxury associations as Orchard or River Valley, that is exactly where Aurea’s first-mover advantage lies. The future developments will transform this entire corridor into a vibrant, upscale precinct—allowing Aurea’s homeowners to be the early entrants who enjoy today’s value before tomorrow’s premium is firmly established.
Pricing Overview: Aurea’s Collections
To better understand Aurea’s positioning, here’s a selection of prices from each collection. All figures reflect nett prices after the limited-time discount offered by the developer, and are valid until 31 October 2025.
Prestige Collection (2–3 Bedrooms)
The Prestige Collection offers efficient layouts tailored to professionals, investors, and small families who value functionality in a prime CCR address. With developer-offered limited-time promotional prices, entry starts from just $1.765M for a 2-Bedroom home, translating to PSFs in the $2,700–$2,900 range. These compact yet well-designed units make Aurea one of the most accessible luxury entry points in the Core Central Region.
Signature Collection (4 Bedrooms)
With unblocked bay views, the Signature Collection comprises Aurea’s 4-Bedroom units, ideal for larger households and multi-generational living. With private lift access and layouts designed for privacy and flow, these units offer a genuine sense of exclusivity. Nett prices (after the limited-time discount) start from approximately $4.08M, translating to PSFs of around $2,830–$2,884. This pricing reflects Aurea’s positioning as a premium luxury product in the CCR.
Sky Villa Collection (5 Bedrooms)
The Sky Villa Collection represents the epitome of Aurea’s ultra-luxury residences. Spanning between 2,852–3,251 sqft, these homes are designed with Italian marble flooring, panoramic bay or city views, and private lift access. Nett prices (after the limited-time discount) begin from $9.73M, translating to PSFs in the $3,400–$3,800 range. For buyers seeking exclusivity and scale within the CCR, the Sky Villas are a rare proposition.
The Golden Mile Legacy: Aurea’s Cultural Anchor
While Aurea shines as a luxury residence, its story becomes even more compelling when seen as part of the larger vision for The Golden Mile mixed-use development. Once a pioneering modernist landmark, The Golden Mile has been reborn through careful conservation and reinvention, now blending architectural heritage with modern retail, medical suites, offices, and Aurea’s exclusive residences. Together, they form a vibrant integrated precinct that balances heritage character with contemporary luxury.
The exclusive bridge linking Aurea directly into The Golden Mile makes this more than adjacency—it is seamless integration. Everyday life becomes anchored in convenience, with dining, wellness, and boutique offices accessible as part of the same development. Imagine stepping out of a private lobby and into a curated hub of amenities, without leaving the precinct.
What elevates this further is the cultural value: very few residences in Singapore can claim to be part of a nationally conserved landmark. This heritage association enhances Aurea’s prestige, while the integrated mixed-use design ensures the address remains vibrant and relevant for decades to come.
In short, Aurea offers not just a luxury residence but an enriched lifestyle experience, infused with heritage, convenience, and connectivity—an identity no other new launch in the CCR can replicate.
Potential Neighbourhood Developments
Beyond The Golden Mile, the wider Beach Road corridor is evolving into an “urban corridor” identified under URA’s Draft Master Plan 2025. Golden Mile Tower, currently undergoing a collective sale process, has been offered redevelopment incentives if its iconic cinema block is conserved—paving the way for a future mixed-use landmark that could further elevate the district.
Directly beside Aurea, a site has already been earmarked for future residential use with a plot ratio of 6.9. This indicates the potential for a development in excess of 36 storeys, reinforcing URA’s intent to intensify the corridor. For buyers, this underscores Aurea’s positioning as the first luxury residence to anchor Beach Road—securing early entry before further high-rise neighbours arrive.
Adding to this, Aurea also sits near the historical St John Ambulance headquarters, a long-standing civic institution that enriches the precinct’s character. Together, these evolving and heritage elements strengthen Beach Road’s transformation into a vibrant corridor where history, culture, and contemporary living converge—further benefitting Aurea’s long-term value and desirability.
Conclusion: Aurea — Today’s Luxury, Tomorrow’s Value
Aurea is more than a new launch; it is a visionary bet on the future of Beach Road and Downtown Singapore. As one of the lowest-density luxury residences in the CCR with just 188 units, it delivers prestige and exclusivity in a way few developments can. Seamlessly linked to retail, offices, and lifestyle amenities, it offers exceptional daily convenience while being strategically positioned at the epicentre of URA’s plans for future transformation. Its location beside the conserved building, The Golden Mile further adds a cultural anchor, giving residents not just a home, but a piece of Singapore’s heritage reimagined for the future.
Beach Road may not yet be synonymous with luxury living, but Aurea is rewriting that story—setting a new benchmark for high-end residences in the Core Central Region. For buyers who recognise the power of first-mover advantage, Aurea represents an opportunity that should not be overlooked. By the time the transformation reaches full maturity, both prices and demand will reflect the new reality of this evolving corridor. Aurea is where heritage meets the future, and where discerning buyers today secure not just a residence, but tomorrow’s luxury legacy.
Ready to make Aurea your home? Connect with our PropertyLimBrothers sales consultants today to learn more about available units, detailed floor plans, and exclusive viewing opportunities. Secure your first-mover advantage in Beach Road’s most exciting luxury residence.All thoughts and opinions expressed herein are solely those of PropertyLimBrothers. Read the full disclaimer here.
