Bloomsbury Residences New Launch Review – Attractive Entry Price, Family-Sized Layouts & Long-Term Potential

By Jee Sheong

March 27, 2025

Table of content

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

Bloomsbury Residences is set to be a standout mixed-use addition to one-north, offering a rare first-mover advantage in the Media Circle area—an enclave earmarked for significant transformation. Uniquely positioned between the colonial charm of Wessex estate and the innovative energy of one-north, Bloomsbury Residences bridges these two contrasting worlds. Its name draws inspiration from London’s Bloomsbury district, known for its intellectual and literary legacy. Fittingly, “Blooms” symbolises growth, renewal, and the start of something transformative—mirroring the area’s evolution and the fresh living experience this development offers.

Jointly developed by Qingjian Realty and Forsea Holdings, Bloomsbury Residences will feature 358 exclusive units, ranging from 2-bedroom apartments to spacious 6-bedroom penthouses. With Qingjian Realty’s strong track record—behind notable projects like The Arden and Altura—future homeowners can expect a harmonious blend of luxury, quality, and comfort.

Strategically located at the fringe of the one-north tech hub and near the established Commonwealth and Queenstown estates, Bloomsbury Residences appeals to both discerning owner-occupiers and savvy investors. In this article, we’ll explore what makes Bloomsbury Residences truly stand out, from its thoughtful design and distinctive features to its versatile unit mix tailored for diverse lifestyles.

*This article was written in March 2025 and does not reflect data and market conditions beyond.

Project Details 

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

Location Analysis

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

While not within walking distance, Bloomsbury Residences offers convenient connectivity to key MRT stations. It’s just a 6-minute drive or three bus stops from one-north MRT station on the Circle Line (CCL), placing future residents close to one-north’s key work nodes. Commonwealth MRT on the East-West Line (EWL) is also within easy reach—only a 4-minute drive or a 16-minute bus ride away.

Centrally located in the Rest of Central Region (RCR), residents can enjoy smooth travel across the island. From one-north MRT station, Orchard Road is just eight stops away via the Caldecott interchange, connecting you to both the CCL and Thomson-East Coast Line (TEL). For those seeking more lifestyle options, Holland Village is just two stops from one-north MRT, while VivoCity and Sentosa are a direct six-stop ride on the CCL. The Central Business District (CBD) is also easily accessible, with a 30-minute MRT journey via Buona Vista interchange onto the EWL heading toward City Hall or Raffles Place.

Families with school-going children will appreciate the residence’s proximity to a range of esteemed educational institutions. Although not within a 1km radius, top schools such as Anglo-Chinese School (Independent), Fairfield Methodist Primary, and Anglo-Chinese Junior College are just a 5- to 6-minute drive away. The National University of Singapore (NUS) is also nearby—around 10 minutes by car. For expatriate families, international schools like Tanglin Trust School, United World College (UWC) South East Asia, and INSEAD are all within a 5- to 7-minute drive, adding to the development’s appeal as a home or investment.

Bloomsbury Residences is also situated in one of Singapore’s 16 designated Car-Lite Zones, promoting a walkable and well-connected environment. Residents will enjoy close access to one-north Park—a lush, linear green corridor that links key precincts such as Biopolis, Fusionopolis, Mediapolis, and the one-north MRT station. This integration of nature and infrastructure promises a peaceful yet connected lifestyle for future residents.

Site Plan Analysis

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.
Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

Spanning across two levels, Bloomsbury Residences is set to offer nearly 50 thoughtfully curated facilities—an impressive number for a development with 358 units. This ensures residents can enjoy these amenities without facing overcrowding or stiff competition for usage.

On the first storey, residents will be greeted by a vibrant arrival experience featuring the Shoppes Plaza, retail and F&B outlets, and a Shoppes Boulevard—offering everyday convenience and inviting spaces to relax and socialise. One unique touch is the inclusion of a Pet’s Paw Wash, perfect for cleaning up furry companions after a stroll.

The second storey is designed as a recreational haven. It will house a 50-metre lap pool, a family pool, a social pool, a children’s playground, a tennis court, and two BBQ pavilions—ideal for leisure and bonding time. For those working remotely, there will be two clubhouses, including one with virtual meeting facilities and a Co-Working Terrace. Fitness enthusiasts will also appreciate having both an indoor gym and an outdoor smart gym.

For quieter moments, residents can retreat to the Reading Lounge or the serene Reading Veranda. Pet-friendly features continue on this level too, with a dedicated Pet’s Parking area and a Pet’s Drinking Fountain—underscoring the development’s consideration for pet owners.

Altogether, Bloomsbury Residences presents a well-rounded suite of facilities that cater to residents of all ages, with a notable focus on family wellness, work-life balance, and pet-friendly living.

Comparative Market Analysis (CMA)

In this section, we assess the indicative pricing of Bloomsbury Residences against the average real-time market value of three nearby developments—The Hill @ One-North, One-North Eden, and One-North Residences. While this analysis focuses on standard 2- to 4-bedroom units, we won’t be covering the 4- to 6-bedroom penthouses on offer at Bloomsbury Residences in this comparison. That said, we believe those penthouse units are ideally suited for large and multi-generational families who prioritise expansive living spaces, privacy, and future-ready layouts.

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

2-Bedroom Units: Entry-Level Advantage in the One-North Precinct

Size: 570 – 680 sqft
Indicative Quantum: From $1.3xx million (~$2,3xx PSF)

Market Comparison:

The Hill @ One-North: From $1.943M (~$2,560 PSF)
One-North Eden: $1.809M (~$2,400 PSF)
One-North Residences: $1.725M (~$1,650 PSF)

Bloomsbury Residences offers the most compact 2-bedroom layouts among its peers, which helps keep entry prices low. With a PSF slightly under newer launches like The Hill and One-North Eden, the project balances affordability with value, especially for young couples, professionals, or investors keen on entering the one-north area. While space is tighter, the lower quantum enhances accessibility, particularly for those priced out of larger units nearby.

3-Bedroom Units: A Mid-Sized Family Home with Sensible Pricing

Size: 904 – 1,098 sqft
Indicative Quantum: From $2.1xx million (~$2,3xx PSF)

Market Comparison:

The Hill @ One-North: $2.607M (~$2,530 PSF)
One-North Eden: $2.549M (~$2,410 PSF)
One-North Residences: $2.386M (~$1,750 PSF)

Compared to similar offerings, Bloomsbury Residences’ 3-bedders come in at a more approachable price point, both in PSF and overall quantum. This makes it a strong contender for young families or HDB upgraders seeking a balance of convenience, quality, and value—especially in a live-work-play environment like one-north.

4-Bedroom Units: Large-Format Living with Strategic Value

Size: 1,173 – 1,421 sqft
Indicative Quantum: From $2.8xx million (~$2,4xx PSF)

Market Comparison:

The Hill @ One-North: $3.120M (~$2,540 PSF)
One-North Eden: $3.197M (~$2,340 PSF)
One-North Residences: $2.734M (~$1,700 PSF)

Among newer launches in the area, Bloomsbury Residences offers some of the most generously sized 4-bedroom layouts, paired with competitive PSF and quantum. It undercuts both The Hill @ One-North and One-North Eden in pricing, while still offering modern layouts and a fresh leasehold tenure—features that will appeal to families seeking more space without pushing beyond the $3 million mark.

Key Observations and Market Implications

Balanced Market Positioning: Bloomsbury Residences is tactically priced to sit between brand-new premium launches and older resale counterparts, offering good value without sacrificing the appeal of newness.

Affordability via Smaller Layouts: The slightly more compact unit sizes across all types help keep overall prices manageable while retaining a strong PSF. This widens the buyer pool—especially among younger households and HDB upgraders.

Family-Centric with Pet-Friendly Appeal: The broad mix of family-sized units and thoughtful amenities—including pet facilities—signals a clear focus on comfort, practicality, and multi-generational living.

Potential for Appreciation: With Media Circle and one-north slated for further transformation, early entry into Bloomsbury Residences may position buyers to benefit from future uplift in value and rental demand.

MOAT Analysis

Due to the current lack of available data, we’re unable to generate accurate MOAT scores for Bloomsbury Residences at this stage. Instead, we’ll examine key performance metrics from The Hill @ One-North, One-North Eden, and One-North Residences, and provide our estimated projections for how Bloomsbury Residences could perform in comparison.

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

Among the three developments assessed, One-North Eden achieved the highest overall MOAT Analysis score at 64%, followed closely by One-North Residences at 62%, and The Hill @ One-North at 56%.

All three projects scored an average 3 out of 5 for District Disparity, indicating they are competitively priced within their immediate district. Meanwhile, they each scored 4 out of 5 for Region Disparity, suggesting they offer strong value compared to other developments across the wider region.

Thanks to their close proximity to one-north MRT station, all three developments earned a 4 out of 5 in the MRT Score, reinforcing their strong location appeal.

However, they each received a low 1 out of 5 in the Exit Audience metric, due to the limited presence of HDB or landed housing nearby—typically the main source of upgrader or rightsizer demand.

Interestingly, One-North Eden and One-North Residences scored a perfect 5 out of 5 in the Rental Score, reflecting robust rental demand in the area. In contrast, The Hill @ One-North scored only 2 out of 5, but this is largely attributed to its uncompleted status and the absence of rental data. We anticipate that once The Hill @ One-North reaches TOP, its Rental Score will likely improve—potentially achieving a perfect score in line with its neighbouring counterparts.

How Would Bloomsbury Compare? (Our Predictions)

Given its competitive indicative pricing, we anticipate that Bloomsbury Residences will perform similarly to the other developments in this analysis, likely achieving at least a 3 out of 5 in the District Disparity Score and a 4 out of 5 in the Region Disparity Score.

However, due to its relatively greater distance from the nearest MRT station, we expect Bloomsbury to score slightly lower in the MRT Score metric, at around 3 out of 5.

In terms of the Rental Score, we believe Bloomsbury Residences will appeal strongly to tenants upon achieving TOP, and it has the potential to earn a perfect score in this category, similar to One-North Eden and One-North Residences.

Notably, its proximity to the Commonwealth and Queenstown estates—areas known for multiple million-dollar HDB resale transactions—positions Bloomsbury to perform better in the Exit Audience metric. We estimate it could achieve at least a 3 out of 5, supported by demand from potential HDB upgraders in the vicinity.

Unit Distribution

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

A Well-Calibrated Unit Mix for Diverse Lifestyles

The unit distribution at Bloomsbury Residences reflects a thoughtfully curated approach, aiming to serve a wide demographic—from young couples and working professionals to growing families and multi-generational households. With a total of 358 units across 20 stacks, the unit mix demonstrates an intentional skew toward more compact layouts, while still offering a good number of larger-format homes.

2-Bedroom Units: Investor-Friendly and Entry-Level Appeal

Total: 190 units (53.1%)

More than half the development is allocated to 2-bedroom configurations, including Premium and Study variants. This high percentage suggests a strong focus on young professionals, couples, and investors seeking an affordable entry into the one-north area, known for its rental demand and proximity to employment hubs. The inclusion of study corners in some layouts enhances functionality, especially for hybrid work arrangements.

3-Bedroom Units: A Balanced Offering for Upgraders and Young Families

Total: 92 units (25.7%)

Making up just over a quarter of the total units, 3-bedroom units come in a variety of layouts—from standard + Study to Premium + Flexi—offering flexibility for owner-occupiers with different lifestyle needs. These units are likely to appeal to HDB upgraders and small families who prioritise liveability, smart layouts, and proximity to schools and work. The moderate supply keeps them relatively exclusive, while still addressing the demand for mid-sized homes.

4-Bedroom Units: Catering to Larger Families and Owner-Occupiers

Total: 68 units (19.0%)

The sizable allocation of 4-bedroom units, including Premium + Study and Suite + Flexi configurations, reflects a clear focus on multi-generational families who value spacious interiors and privacy. These units are well-positioned to serve families looking to upgrade from HDB flats in the nearby Queenstown and Commonwealth estates. The range in sizes (from 1,173 to 1,420 sqft) also gives families options based on their space requirements and budget.

Penthouse Units: Ultra-Low Supply, High Exclusivity

Total: 8 units (2.2%)

With just eight penthouse units ranging from 4- to 6-bedrooms—including both Study and Flexi layouts—Bloomsbury Residences signals a highly exclusive luxury tier within the development. These units cater to multi-generational families or high-net-worth individuals who desire expansive private living in a city-fringe enclave. The limited supply further enhances their long-term value and collectability.

Floor Plan Analysis

In this section, we highlight our top picks for selected unit types. If you’d like to explore other floor plans not featured here, feel free to contact our sales team directly or reach out to us via our social media platforms.

2-Bedroom Premium + Study (Type B4)

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.
Image courtesy of Bloomsbury Residences

Target Demographic: Couples/Small Families/Investors

Size: 689 sqft

No. of Units: 76

Stack Location: 6,7,18,19

Our top pick among the 2-bedroom layouts is the 2-Bedroom Premium + Study (Type B4), which offers a compelling option for a wide range of buyers—be it small families, couples planning for the future, or investors eyeing strong rental potential.

At 689 sqft, this unit is efficiently sized to suit the needs of small families while keeping the overall quantum at a relatively accessible level. The dumbbell layout enhances space efficiency, and residents are welcomed by a dedicated study area upon entry. This space is versatile—it can be used as a home office, an extended dining or living area, or customised based on personal preferences.

A standout feature is the removable wall between the master bedroom and the living room, allowing for more flexible space planning to suit evolving family dynamics or lifestyle needs. The master bedroom comfortably fits a king-sized bed, while the common bedroom can accommodate a queen-sized bed, offering both comfort and functionality.

3-Bedroom + Study (Type C1)

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.
Image courtesy of Bloomsbury Residences

Target Demographic: Small Families

Size: 904 sqft

No. of Units: 38

Stack Location: 1,16

At 904 sqft, the 3-Bedroom + Study (Type C1) presents a well-optimised layout that makes it a strong option for small families looking for both functionality and comfort.

The unit features a long and efficient living-dining layout, providing ample space for everyday family interactions and bonding, while still allowing for versatile furniture placement and movement. The sizable balcony extends the usable living area, ideal for unwinding in the evenings or enjoying occasional al fresco meals.

One of the most appealing aspects of this layout is the thoughtful separation between the bedrooms and the main living areas, which enhances privacy—especially useful when entertaining guests. The addition of a study area adds flexibility, whether for working from home, children’s learning space, or storage.

Moreover, the non-structural walls between the living area and bedrooms can be removed or reconfigured, offering future homeowners the freedom to adapt the space based on evolving family needs and preferences.

4-Bedroom Premium + Study (Type D1)

Image courtesy of Bloomsbury Residences

Target Demographic: Large/Multi-generational Families

Size: 1,173 sqft

No. of Units: 12

Stack Location: 9

At 1,173 sqft, the 4-Bedroom Premium + Study (Type D1) offers a well-proportioned layout that caters comfortably to large or multi-generational families.

Upon entry, residents are welcomed by an enclosed wet kitchen on one side and an open-concept dry kitchen on the other, creating a functional and seamless flow into the dining and living areas. These communal spaces are generously sized, providing ample room for everyday family life, gatherings, and integrated storage solutions.

A key highlight is the spacious balcony, which can serve as an extended living space or a dedicated zone for al fresco dining—a valuable addition for families who enjoy indoor-outdoor living.

As with the 3-bedroom + Study (Type C1), all bedrooms are thoughtfully positioned away from the main living areas, offering enhanced privacy—especially useful when hosting guests. The presence of a water closet (WC) adjacent to the kitchen adds further convenience and helps maintain privacy within the bedroom zones.

Altogether, Type D1 delivers a highly functional and family-friendly layout with distinct zones for work, rest, and socialising—ideal for those seeking a comfortable, long-term living space.

5-Bedroom + Flexi Penthouse (Type PH3)

Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.
Bloomsbury Residences offers a prime first-mover opportunity in one-north’s Media Circle, combining colonial charm, modern innovation, and excellent connectivity.

Spanning a generous 1,711 sqft and with only one unit available in the entire development, the 5-Bedroom + Flexi Penthouse (Type PH3) offers an exclusive ‘landed-in-the-sky’ living experience—perfect for large or multi-generational families seeking both space and privacy.

Designed with a dumbbell layout, the unit opens to a spacious dry and wet kitchen on one side, allowing for efficient meal preparation and entertaining. From there, the space transitions seamlessly into an expansive dining and living area, providing ample room for daily family activities and hosting guests.

Unlike typical penthouse layouts that may compromise on storage, Type PH3 includes a dedicated storage room, helping keep the main living areas uncluttered and well-organised. Beyond the five generously sized bedrooms, the addition of a Flexi room offers even more versatility—it can be converted into a home office, hobby room, guest space, or anything else to suit the homeowner’s lifestyle needs.

The master bedroom is notably spacious, with the capacity to incorporate a walk-in wardrobe, enhancing the sense of luxury. Complementing the interiors is a long, wide balcony that opens up opportunities for creative outdoor use—be it al fresco dining, a miniature garden, or even a compact outdoor gym.

Overall, Type PH3 is a rare gem that offers landed-like comfort in a high-rise setting, combining thoughtful design, expansive interiors, and lifestyle flexibility.

The Verdict

Bloomsbury Residences brings a refreshing edge to the one-north precinct—not just through its thoughtfully curated unit mix and future-forward lifestyle facilities, but also in its positioning as a first-mover in the up-and-coming Media Circle enclave. With its blend of compact and family-sized units, it offers something for a wide spectrum of buyers, from young professionals and couples to growing or multi-generational families.

Its pricing strategy stands out for being competitive without compromising on quality, and while its MRT proximity may not be its strongest point, the overall accessibility, surrounding transformation potential, and rental demand provide solid upside for both owner-occupiers and investors. The inclusion of pet-friendly amenities, work-from-home provisions, and flexible layouts also reflects a strong understanding of modern living needs.

As the Media Circle area continues to evolve and one-north cements its status as a key innovation and lifestyle hub, Bloomsbury Residences is well-positioned to ride the wave of growth and urban renewal. Whether you’re entering the private market for the first time or upgrading for long-term family living, this development presents a compelling opportunity worth serious consideration.

If you’re interested in exploring Bloomsbury Residences, contact us to arrange a Showflat Visit. We will gladly provide a personalised consultation and help you select the perfect unit tailored to your needs.

Thank you for reading and following PLB. Do stay tuned as we bring you more reviews of upcoming new launch projects around Singapore.

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