How These 2025 New Launches Sold Almost Every Unit — Even at Record-High Prices

By Yi Qian

December 18, 2025

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Top-selling Singapore new launches in 2025 show how pricing, quantum and micro-market fit continue to drive buyer demand despite high rates.

In a year still defined by high interest rates and tighter affordability checks, Singapore’s private new launch market has quietly delivered a very clear message: when product, location and pricing line up, buyers are still prepared to commit – and in many cases, commit fast.

We reviewed the top-selling 2025 launches by percentage of units sold, then layered in official launch and transaction data to understand how pricing contributed to these results. The pattern is consistent: projects that respected each micro-market’s “acceptable quantum” moved, even when headline psf numbers looked ambitious.

Below, we break down the 11 best performers of 2025 so far – and why they worked.

All data are as of 9 December 2025.

1. Aurelle Of Tampines EC – 100% Sold (760 / 760)

EC benchmark pricing, but still a heartland “value trade”

Aurelle Of Tampines is the defining EC story of 2025. The project sold all 760 units, with 90% taken up on launch weekend at an average price of about $1,766 psf, setting a new benchmark for the EC segment.

Launch pricing started from around $1.417 million for an 840 sq ft three-bedder, with larger five-bedroom units from roughly $2.26 million.

That put most family units squarely in the $1.5–$2.2 million range – high, but still recognisable for dual-income Tampines upgraders who are sitting on substantial HDB equity gains.

Crucially, Aurelle’s average $1,7xx psf sits roughly $600 psf below Parktown Residence’s integrated-condo average of about $2,360 psf down the road.

For buyers, that spread made the EC premium feel justified: they were paying a record price for an EC, but still enjoying a clear discount to the private integrated development that will anchor Tampines North.

Why it worked

Known town, known ecosystem. Tampines remains one of Singapore’s most established heartlands; buyers already understand the schools, malls and transport options.

Aggressive but defensible benchmark. By pushing EC pricing higher – but not beyond private-condo levels in its own micro-market – Aurelle created a “this might be as low as it gets” narrative for ECs going forward.

Upgrader-friendly quantum. For many households, the monthly repayment on a ~$1.6–$1.8 million EC unit is slightly high but predictable – and that was enough.

2. Lentor Central Residences – 100% Sold (477 / 477)

Growth-node play at ~S$2,200 psf, with sub-$1m entry

Lentor Central Residences sold all 477 units, with around 93% snapped up at launch at an average price of roughly $2,200 psf.

Prices start from:

1-Bedroom from about $975k (~$2,1xx psf)
2-Bedroom from about $1.38m (~$2,050 psf)
3-Bedroom from about $1.81m (~$1,984 psf)
4-Bedroom from about $2.37m (~$2,000 psf)

That pricing is notable for three reasons:

It undercuts some earlier OCR launches that pushed solidly into the low-$2,000s psf.

It offers sub-$1 million entry into a brand-new MRT-linked node – a psychological anchor for younger buyers.

It is supported by the lowest land price among the Lentor GLS plots, at about $982 psf ppr, giving the developer room to keep psf competitive.

Why it worked

Buyers are paying for a future node built around the TEL and URA’s longer-term plans, not just speculative hype.

Measured pricing vs surrounding Lentor stock. With land cost and psf both slightly below other Lentor launches, the project positioned itself as the “smart entry” into the cluster.

Tight quantum control on 3- and 4-bedders. Keeping family units under ~$2.4m made the jump from resale or older OCR stock more palatable.

3. Skye at Holland – ~99.5% Sold (663 / 666)

Skye at Holland, a luxury development in District 10, has sold 663 out of 666 units (~99.5%) as of December 2025, demonstrating that even in a challenging market, prime location, strong pricing, and high-quality offerings can still generate exceptional demand.

Average Price: ~$2,950 psf

Prices Start From:

1-Bedroom: $1.3M (~$2,900 psf)

2-Bedroom: $1.88M (~$2,920 psf)

3-Bedroom: $2.65M (~$2,950 psf)

Why It Worked:

1. Prime Location
Located in District 10, Skye at Holland benefits from being just minutes from Holland Village MRT, offering easy access to Orchard Road and the CBD. District 10 has not seen significant new launches in the past 6 years, making Skye at Holland a rare opportunity in this highly sought-after area.

3. Exclusive Facilities
Skye at Holland offers top-tier amenities such as a sky garden, rooftop lounge, and state-of-the-art gym, catering to buyers seeking a luxury lifestyle.

4. Developer’s Reputation
Backed by a well-known developer, buyers had confidence in the quality and long-term value of the development.

4. Otto Place EC – ~97.5% Sold (585 / 600)

Tengah EC that stayed firmly inside upgrader affordability

Otto Place, a new EC in Tengah, has effectively sold out, with about 97–98% of its 600 units taken up. Marketing and price-list data show launch prices for family-sized units roughly in this band:

3BR Deluxe (872 sq ft) from about $1.389m (~$1,593 psf)

3BR Deluxe + Study (904–936 sq ft) from around $1.47–$1.56m (~$1,62x–$1,66x psf)

4BR Deluxe + Study (1,012 sq ft) from about $1.65m (~$1,63x psf)

Early sales average out $1,700 psf, which is high by historical EC standards, but still a clear step below new OCR private launches.

Why it worked

Quantum first, psf second. Most 3- and 4-bedders stayed within a $1.4–$1.9m window; within that, buyers were prepared to accept ~$1,6xx–$1,7xx psf.

Tengah as a “future Jurong fringe”. With ongoing investments into Jurong Lake District and the wider West, many buyers are willing to see Tengah as a long-term bet – especially at EC entry prices.

Family-centric layouts. The dominance of 3- and 4-bedroom stock aligned precisely with the upgrader demographic the price is targeting.

5. Penrith – ~97% Sold (448 / 462)

Queenstown city-fringe at ~S$2,800 psf – and still almost fully taken

Penrith’s launch is one of the most striking events this year. The Margaret Drive project in Queenstown sold about 97% of its 462 units on launch weekend, at an average price of roughly $2,800 psf.

Prices start from:

2BR (614 sq ft) from $1.495m (~$2,437 psf)

2BR Premium (678 sq ft) from $1.665m (~$2,455 psf)

3BR (786 sq ft) from $1.973m (~$2,511 psf)

4BR (1,173 sq ft) from $3.078m (~$2,623 psf)

While this sets Penrith above older Queenstown stock on a psf basis, we note that compact, efficient layouts kept most 2- and 3-bedroom quanta in the mid-$1.5–$2.3m range, with many 4-bedders under $3m.

Why it worked

Seven-year supply gap. Penrith is the first private launch in Queenstown since 2018, tapping a deep pool of HDB upgraders sitting on strong capital gains.

City-fringe discount vs CCR, but similar quantum to some OCR launches. For buyers comparing $2m+ units in fringe OCR projects, Penrith’s “real centrality” for a similar cheque size was compelling.

Quantum discipline despite high psf. Strong take-up suggests buyers are now thinking in total price bands (“Can we handle ~$2.1m?”) rather than fixating solely on psf.

6. Springleaf Residence – ~96.3% Sold (906 / 941)

Upper Thomson lifestyle at ~S$2,175–2,250 psf

Springleaf Residence, the first major condo launch in a landed-heavy Upper Thomson belt, has sold over 96% of its 941 units. The average launch price was around $2,175 psf, with units starting from about $878,000 for a 388 sq ft one-bedder and the vast majority of units below $2.5m.

It also one of the most competitively priced TEL-side launches in 2025 despite its greenery and MRT adjacency.

Why it worked

Trade-off buyers can understand. Slightly longer commutes, in exchange for green surroundings, a large site, and doorstep access to Springleaf MRT.

Aggressive but not outlier pricing for D26. With estimated breakeven around $1,688 psf, the developers’ ~20–25% markup kept headline psf below some Lentor comparables, while offering larger land and a different lifestyle story.

Sub-$2.5m sweet spot. Keeping most units under $2.5m was crucial for families and HDB upgraders looking for a “forever home” rather than a speculative flip.

7. The Orie – ~94.1% Sold (731 / 777)

First Toa Payoh launch in 8 years, normalising mid-$2,000s psf in the central heartlands

The Orie, at Lorong 1 Toa Payoh, has sold about 94% of its 777 units, making it one of the year’s strongest RCR performers. Current prices stand between $1.467m and about $4.0m, with psf in the ~$2,250–$2,870 range.

Prices:

1-Bedroom + Study from around $1.467m,

3-Bedroom dual-key from about $2.98m,

3-bed units starting around mid-$2,400s psf, with many larger stacks transacting in the mid-$2,600–$2,800 psf band.

Why it worked

Central-heartland scarcity premium. Toa Payoh has not seen a new launch condo in close to a decade; pent-up demand and strong HDB upgrader equity helped absorb a higher psf.

Blue-chip location, not full-CCR pricing. Mid-$2,000s psf is steep, but still a discount to many CCR launches – which makes The Orie feel like “central living at a relative discount”.

Balanced unit mix. The strong take-up across both compact and larger units suggests pricing was calibrated carefully to capture both professional couples and multi-gen families.

8. Parktown Residence – ~93.5% Sold (1,116 / 1,193)

Tampines North integrated at ~S$2,360 psf

Parktown Residence has moved around 1,116 out of 1,193 units, or about 93.5%, making it the standout mega integrated development of 2025. 1,041 units (87%) were sold on launch weekend at an average price of roughly $2,360 psf.

Prices:

1BR + Study (463 sq ft) from about $1.07m (~$2,31x psf)

2BR (from 592 sq ft) from ~$1.33m (~$2,24x psf)

3BR (from 926 sq ft) from ~$2.07m (~$2,23x psf)

4BR (1,335 sq ft) from ~$2.85m (~$2,13x psf)

5BR (1,679 sq ft) from ~$3.78m (~$2,25x psf)

Why it worked

Integrated premium the market accepts. With MRT, bus interchange, mall, hawker centre and community club all on site, Parktown establishes a clear value narrative for its $2.3k+ psf pricing.

Benchmark for Tampines North. Parktown’s psf effectively anchors the pricing ceiling for the neighbourhood; in that context, Aurelle’s $1.7k psf EC pricing looks relatively attractive.

Mega-project advantages. A large facilities deck, multiple pools and extensive family amenities continue to resonate with mass-market buyers, despite higher overall density.

9. River Green – ~92.2% Sold (483 / 524)

CCR River Valley at ~S$3,130 psf average – but from about $1.2m entry

River Green, a single-tower project in River Valley, has sold about 92% of its 524 units.

Later price-list updates show psf in the $3,260–$3,640 range, with average achieved price of about $3,130 psf at around 88% sold on launch weekend.

Why it worked

“Cheapest door” into new CCR River Valley stock. While the psf is high, the sub-$1.3m entry ticket for a CCR new-build is competitive versus many fringe-central projects.

Strong amenity and tenant pool. Great World / River Valley remains a proven rental and own-stay micro-market; buyers know they are paying for a durable location.

Lifestyle and branding. Riverfront adjacency, park connector access and a “green” positioning have clearly resonated with a segment that values both prestige and liveability.

10. Bagnall Haus – ~87.8% Sold (101 / 115)

Freehold East Coast at ~S$2,450–2,500 psf

Bagnall Haus, a freehold boutique project on Upper East Coast Road, has sold about 88% of its 115 units. Average launch price was roughly $2,450 psf.

Price lists show:

~$2,45x–$2,49x psf)

3BR + Flexi (980 sq ft) starting about $2.31m (~$2,35x psf)

5BR (1,528 sq ft) up to roughly $3.6–$3.8m

Why it worked

Freehold + MRT (future Sungei Bedok) story. In a corridor with very little new freehold supply, Bagnall’s tenure advantage justifies a premium over many 99-year OCR projects.

Manageable boutique scale. Some buyers actively prefer a lower-density product; Bagnall caters to that niche with 100-odd units and a more intimate feel.

Tight but rational $2.4–2.6k psf band. For East Coast buyers comparing freehold alternatives, Bagnall’s pricing sits below absolute seafront luxury stock while still reflecting its long-term land value.

11. Zyon Grand – ~86.7% Sold (612 / 706)

Integrated River Valley node at ~S$3,050 psf average

Zyon Grand, an integrated development at Zion Road with direct access to Havelock MRT (TEL), has sold around 612 of its 706 units (~86.7%), after an 84% launch-weekend take-up. The average selling price was about $3,050 psf.

Prices:

1BR + Study (474 sq ft) from $1.298m (~$2,74x psf) initially; current listings show from around $1.45m (~$3,06x psf)

2BR (538–646 sq ft) from about $1.47–$1.76m (~$2,73x–$3,0xx psf)

3BR (818–861 sq ft) from around $2.2–$2.75m, often mid-$3,3xx psf for higher floors

4BR Premium (1,421 sq ft) from about $3.97m (~$2,79x psf) at launch; many now listed north of $3,100 psf

Why it worked

Integrated, MRT-linked CCR at scale. Zyon offers retail, a supermarket, childcare and a long-stay serviced-apartment tower in one integrated scheme – rare even by CCR standards.

Mid-range psf vs nearby launches. Compared with other new River Valley launches like River Green and Promenade Peak, Zyon’s starting $2,689 psf looked competitive for an integrated product – even if popular stacks quickly moved into the low-$3,000s psf.

Quantum still within reach for affluent own-stayers. For central professionals and families who can stomach a $1.3–$2.5m cheque, Zyon offers central, integrated living that feels like a “final upgrade” destination, not a speculative trade.

What 2025’s Top Launches Tell Us About Price, Product and Demand

Across these 10 projects, three pricing themes stand out very clearly.

Quantum beats psf in almost every segment

Whether it’s ECs like Aurelle and Otto, keeping family units in the $1.4–$1.9m band, City-fringe projects like Penrith and The Orie, calibrating 3- and 4-bedders around $2.1–$3.0m, or CCR launches like River Green and Zyon, offering sub-$1.3–$1.5m entry tickets for smaller units, buyers are clearly deciding based on total monthly repayments, not just psf headlines.

Integrated and MRT-linked projects can push psf – but only with a clear story

Parktown Residence and Zyon Grand show that the market will accept $2.3–$3.0k psf (and beyond) when:

There is direct MRT linkage,

Retail and daily amenities are built into the project, and

The node itself (Tampines North, River Valley / Havelock) has a strong existing or emerging ecosystem.

In return, non-integrated projects in the same precinct – like Aurelle EC near Parktown and River Green near Great World – are being benchmarked directly against these integrated prices.

Micro-market benchmarks have shifted – unevenly

2025’s best-selling launches suggest that new normal bands are forming:

ECs: Around $1,700 psf for well-located projects like Aurelle and Otto Place.

Mature heartland / central RCR (Toa Payoh, Queenstown): Mid-$2,000s psf is increasingly accepted for strong sites with scarcity.

Green lifestyle belts / outer-RCR MRT nodes (Springleaf, Upper Thomson): Roughly $2,1xx–$2,3xx psf for large-scale, MRT-linked developments.

CCR riverfront cluster (River Valley): High-$2,800s to low-$3,100s psf for well-located towers like River Green, and around $3,050 psf for an integrated like Zyon Grand.

For developers, the implication is blunt: 2025 buyers are willing to pay up – but only when the psf and quantum are anchored by clear, defensible value in that specific micro-market.

For buyers and investors, these top performers provide a live price map. When a project sells above 90% in today’s environment, it is rarely because the market has gone irrational. More often, it is because location, product and pricing have been lined up with unusual precision – and the numbers above show exactly where that alignment tends to land.