W Residences Marina View: The Bold New Standard of Branded Living in the CBD

By Jee Sheong

June 26, 2025

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In the world of luxury property, branded residences are increasingly regarded as the pinnacle of exclusivity, lifestyle, and long-term investment appeal. And now, in the beating heart of Singapore’s Central Business District (CBD), a new icon is set to rise—W Residences Marina View. Developed by IOI Properties and designed by the acclaimed Architects 61, this architectural statement will house 683 ultra-luxury residences, marking the first-ever W-branded integrated hotel residence in Singapore’s CBD—and a bold extension of the W Hotels brand into the city’s prime residential skyline.

But this isn’t just another high-end condo. This is branded luxury redefined—where every detail, from service to skyline views, is infused with the rebellious, design-forward DNA of the W brand. And with competitive guide prices starting from just approximately $2.1 million for a 1-bedroom unit (approx. $3,8xx PSF), W Residences Marina View offers an extraordinary proposition: own a piece of global luxury in one of the world’s most liveable cities

Project Details at a Glance

The Rise of Branded Residences in Singapore

Branded residences have become a global phenomenon, with high-net-worth individuals seeking homes that combine the service ethos of five-star hotels with the privacy and capital appreciation of private property. In Singapore, names like Ritz-Carlton Residences and Pullman Residences have led the charge, commanding premium PSF prices and cultivating devoted and niche homeowner bases.

What sets W Residences Marina View apart is its unique positioning: the only branded residence in Singapore that is integrated with a W Hotel. That means residents won’t just enjoy concierge service and designer fittings—they’ll live in a space curated with the same bold, avant-garde energy that defines the W hospitality experience worldwide. Think art-meets-culture-meets-high-design, from the lobby to the Level 51 Sky Retreat.

And while other branded residences in Singapore are fetching sky-high PSF rates—for example, Ritz-Carlton’s 3-bedroom units are transacting around $3,080 PSF—W Residences Marina View enters the market with a pricing advantage that’s hard to ignore. With guide prices around $3,8xx PSF for brand new 1-bedders, the development strikes a balance between ultra-luxury positioning and long-term value.

The W Lifestyle: A Home You Never Have to Check Out Of

Around the world, W Hotels are known for their defiant take on luxury. They cater to a cosmopolitan, design-savvy crowd who crave immersive environments and magnetic social energy. At W Residences Marina View, this spirit lives on.

Here, residents will enjoy exclusive access to facilities that blur the line between home, resort, and private club:

Level 51 Heated Infinity Pool with Panoramic City and Marina Bay Views

Sky Retreat Meditation Room for Tranquil Escapes High Above the Skyline

Club 51 for Private Entertaining and Bespoke Gatherings

Every inch of the residence is curated to reflect W’s boundary-pushing ethos. It’s not just a home—it’s a lifestyle manifesto. A statement of intent. For the modern homeowner who seeks more than just square footage, W Residences Marina View offers identity, belonging, and bold self-expression.

W Hotels: A Global Icon of Rebellious Luxury

The W brand, part of the Marriott International group, has become a symbol of contemporary, high-energy hospitality in over 60 destinations around the world. From W South Beach in Miami to W Barcelona and W Shanghai – The Bund, each W property embraces bold design, cutting-edge fashion, music, and culture, appealing to a generation of global tastemakers and creatives.

In Singapore, the W Singapore – Sentosa Cove has long held court as the island’s premier resort-style playground, blending waterfront glamour with W’s signature flair. But until now, the city has never seen W bring this level of immersive, service-driven lifestyle into a centrally located residential development.

With W Residences Marina View, the brand expands its footprint in Singapore from resort to residence, offering a new kind of urban luxury—one where residents enjoy the essence of W living daily, from the comforts of their own home. It positions itself as more than a condo; it’s part of a global movement. And for buyers who resonate with that identity, it is nothing short of magnetic.

Price Positioning: Rarity Meets Value

Based on early released guide prices, here’s what buyers can expect:

Compared to other branded residences, W Residences Marina View offers a compelling blend of positioning and price. It is Singapore’s only W-branded integrated hotel residence in the downtown core—a status that confers prestige, desirability, and long-term value.

Comparative Market Analysis (CMA): Pricing Power in Context

How does W Residences Marina View compare against other established branded residences in Singapore? Here’s a look at current average real-time market values:

While the 1-bedders come in at a higher PSF than other projects, they are targeted at a premium urban audience prioritising brand, service, and centrality. The 2-bedders, starting from  approximately $2.8 million, sit between Pullman and Ritz-Carlton’s quantum range, but with the added value of hotel integration and a CBD address. For buyers considering larger units, W Residences Marina View’s 4- and 5-bedroom offerings present an opportunity to own ultra-luxury high-floor homes with access to hospitality-grade facilities—commanding a price point that still competes favourably with Ritz-Carlton while offering more vibrant lifestyle appeal.

This development’s position as Singapore’s only W-branded integrated hotel residence in the downtown core ensures it stands apart—not only in brand, but in identity, experience, and long-term prestige. It’s a proposition that’s difficult to replicate.

The Marina View Address: The Epicentre of Everything

Location remains king in Singapore real estate, and W Residences Marina View places residents right where the action is—at 22 Marina View, District 1.

Nestled in the Downtown Core, this address is walking distance to three major MRT stations:

You’re also minutes from Marina Bay Sands, Gardens by the Bay, the CBD, and top-tier dining and lifestyle venues. Yet, despite being in the centre of it all, the residence promises a retreat-like experience above the bustling city.

This location isn’t just convenient—it’s strategic. As Singapore continues to expand its global role in finance, tech, and tourism, District 1 remains a long-term cornerstone for capital appreciation. For both local and international buyers, the value of this ultra-central location cannot be overstated.

Living Well by Design

The floor plans featured below are a curated selection of layouts within W Residences Marina View. To explore the full range of configurations available, feel free to contact our sales consultants for a personalised walkthrough.

1-Bedroom (Type A1)

This 538 sqft Type A1 1-bedroom unit at W Residences Marina View makes an immediate statement with an open-concept kitchen that greets you right at the entrance—setting the tone for a streamlined, contemporary lifestyle. The layout flows effortlessly into the living and dining area, which extends to a private balcony perfect for enjoying city views. The master bedroom offers generous space with built-in wardrobes and direct access to a well-appointed en-suite bath. Designed for the modern professional or couple, this compact layout delivers everyday comfort with the elevated flair of W’s signature hospitality brand.

2-Bedroom (Type B1)

At 710 sqft, this Type B1 2-bedroom unit at W Residences Marina View is a showcase of efficient luxury in the CBD. Upon entry, you’re welcomed by a sleek open-concept kitchen equipped with premium appliances, seamlessly flowing into the living-dining area and out to a balcony with elevated city views. The bedrooms are tucked away for privacy, with the master bedroom featuring an en-suite bath. With minimal corridor wastage and integrated conveniences like a washer-dryer and steam oven, this layout is perfect for professionals, couples, or small families looking to own a branded residence with both flair and function.

3-Bedroom (Type C1)

Spanning 1,195 sqft, this 3-Bedroom Type C1 unit is a masterclass in functional luxury within an inward-facing stack—offering added privacy and a more tranquil city living experience. A dry and wet kitchen duo caters to serious cooking and entertaining, flowing seamlessly into a spacious dining and living area that opens onto a well-sized balcony. All three bedrooms are thoughtfully zoned, with the master suite positioned for seclusion, complete with an en-suite bath and ample wardrobe space. Bedrooms 2 and 3 are efficiently laid out with access to a common bathroom. Ideal for families seeking a full-fledged branded residence in the heart of Marina View.

4-Bedroom (Type D1)

With a private lift lobby leading into 2,250 sqft of refined space, this 4-Bedroom Type D1 residence is a rare statement of downtown luxury. The expansive living-dining zone opens to a wide balcony—ideal for hosting sunset drinks, alfresco dinners, or simply soaking in the city skyline. The unit boasts a well-zoned layout with both a junior and full master suite, along with two additional bedrooms and a yard with household shelter. The wet and dry kitchen combination caters to both daily convenience and upscale entertaining. Designed for multi-generational living or discerning homeowners who demand space, privacy, and the full branded lifestyle experience.

5-Bedroom (Type E1a)

Commanding 2,809 sqft of well-zoned elegance, this 5-Bedroom Type E1a unit is the crown jewel of urban luxury living. A private lift opens into a spacious foyer that flows into expansive living and dining areas—framed by a grand balcony perfect for entertaining or quiet sunset moments. Designed for multi-generational families, this layout includes a full junior master suite, a secluded principal master wing with walk-in wardrobe and luxury bath, and three additional bedrooms with dedicated baths. The dual kitchen setup—wet and dry—caters to both everyday convenience and lavish hosting. Complete with utility space, household shelter, and yard, this is a rare CBD home that offers the scale of a landed property with the prestige of a branded address.

The Verdict: A Collector’s Asset for the New Age Buyer

In a property market where luxury has become increasingly homogeneous, W Residences Marina View dares to be different. It fuses the globally recognised energy of the W brand with the unmatched convenience of District 1, delivering a lifestyle that is as rare as it is refined.

Whether you’re a collector of statement homes, an investor betting on branded hospitality, or a future-forward homeowner craving personality over predictability—this could be the launch you’ve been waiting for.

True luxury is never mass-produced—and neither are these residences. Connect with our sales consultants for a bespoke presentation and access to the full collection of floor plans, availability, and privileges reserved for a discerning few.