Looking for a home in an iconic development? Introducing Aurea, an upcoming luxury residence jointly developed by Far East Organisation and Perennial Holdings. Set along Beach Road, Aurea will feature 188 exclusive residential units, seamlessly integrated into The Golden Mile—an iconic development rich in history and modern conveniences.
For many Singaporeans, ‘Golden Mile’ is a familiar name. Formerly the Golden Mile Complex, this architectural landmark was once known as Singapore’s ‘Little Thailand’, bustling with Thai eateries and retail stores. In a historic move, Far East Organization and Perennial Holdings acquired the building en bloc for $700 million in May 2022, marking Singapore’s first collective sale of a conservation development.
Aurea will be directly linked to The Golden Mile via a bridge, providing seamless access to its retail outlets, medical suites, and office spaces.
Located in prime District 7 (D7) within the Core Central Region (CCR), Aurea’s launch is set to draw significant interest. As a mixed-use development, it offers a compelling blend of luxury, heritage, and connectivity—appealing to both homebuyers and investors alike.
In this article, we explore what makes Aurea stand out, from its distinctive features to its versatile unit configurations—making it a prime choice for those seeking a luxurious home or a high-potential investment.
*This article was written in February 2025 and does not reflect data and market conditions beyond.
Project Details
Location Analysis
Connectivity & Conveniences at Aurea
The upcoming Aurea offers excellent connectivity, with Nicoll Highway MRT station (Circle Line – CCL) as the nearest transport hub. Accessible via an existing overhead bridge from The Golden Mile, residents can reach Nicoll Highway MRT in just 10 minutes on foot through a sheltered pathway. Lavender MRT station (East-West Line – EWL) is also within reach, about a 14-minute walk away.
Daily Conveniences & Lifestyle Offerings
Nearby Schools
While there are no schools within a 1km radius, Aurea is well-positioned near reputable institutions:
Recreational & Outdoor Lifestyle
For fitness and nature lovers:
- Kallang Riverside Park is just a short walk away, connecting directly to the Singapore Sports Hub for various sports and fitness facilities
- Park connectors lead to Gardens by the Bay, perfect for serene evening strolls amidst lush greenery
Seamless Connectivity by Car
For those with private vehicles, major expressways ensure smooth island-wide connectivity:
- East Coast Parkway (ECP)
- Marina Coastal Expressway (MCE)
- Kallang-Paya Lebar Expressway (KPE)
- Upcoming North-South Corridor (NSC)
These highways allow for quick and effortless commutes across Singapore.
Site Plan Analysis
Aurea’s facilities are strategically distributed across three levels, ensuring residents can fully enjoy them without overcrowding.
Level 3: Recreation & Family Fun
This level is designed for leisure and family-friendly activities, featuring:
- A 25-metre lap pool
- A children’s pool and playground
- Two barbecue pavilions for social gatherings
- The Alcove, a communal space for mingling and recreational activities
Level 17: Tranquility & Hosting
For a more peaceful retreat and intimate gatherings, Level 17 offers:
- An outdoor lounge
- A function room for private dining with family and guests
- Three serene recreation areas: Viewing Point, Rock Garden, and Hammock Garden
Level 33: Sky Infinity – Elevated Wellness & Relaxation
At Sky Infinity, residents can unwind with panoramic views while enjoying:
- A 22-metre lap pool with water jets
- A sky spa and sky gym
- The Sky Fitness Deck and Serenity Deck (Yoga Deck) for workouts and relaxation
- The Sky Infinity Deck, perfect for an evening stroll under the stars
With only 188 units and facilities intelligently spread across three levels, Aurea offers an exclusive, resort-like living experience—ensuring residents can enjoy the facilities without crowding or stiff competition.
Comparative Market Analysis (CMA)
In this section, we compare Aurea’s indicative pricing with the latest resale prices of three nearby mixed-use developments—City Gate, Concourse Skyline, and South Beach Residences. Following this, we conduct a proprietary MOAT Analysis, evaluating these developments based on key metrics.
Selected Developments for Comparison
City Gate (Completed in 2019) – Houses 311 units, just a 7-minute walk from Aurea
Concourse Skyline (Completed in 2014) – Houses 360 units, approximately a 10-minute walk from Aurea
South Beach Residences (Completed in 2016) – Houses 190 units, around an 8-minute drive from Aurea
Like Aurea, these three developments offer luxurious living experiences, making them strong comparables for this analysis.
The indicative prices for Aurea place it at a premium over City Gate and Concourse Skyline, following the expected pricing trend of new launches in prime central locations in recent times. Given its integration with The Golden Mile redevelopment and its exclusivity (only 188 units), Aurea commands a higher PSF while remaining a more accessible alternative compared to ultra-luxury developments like South Beach Residences.
2-Bedroom Units
Aurea’s 2-bedroom units (635 – 710 sqft) have an indicative starting price of $1.95 million (around $2,750 PSF), making it:
While City Gate and Concourse Skyline have lower overall quantum prices, Aurea’s pricing reflects its position as a premium new launch, offering contemporary architecture, state-of-the-art facilities, and the added advantage of being part of The Golden Mile’s revitalisation. Its integration within this landmark transformation enhances its long-term appeal, making it a compelling choice for buyers seeking a modern luxury residence with strong future potential.
3-Bedroom Units
Aurea’s 3-bedroom units (1,001 sqft) are priced from $2.86 million (around $2,860 PSF), placing it:
Given these figures, Aurea is positioned as a high-end luxury development, commanding a notable premium over City Gate while remaining competitively priced compared to ultra-luxury offerings like South Beach Residences.
4-Bedroom Units
Aurea’s 4-bedroom units (1,442 – 1,798 sqft) start from $4.27 million (around $2,960 PSF), making it:
Aurea’s indicative pricing for 4-bedroom units reflects the appeal of a brand-new development with premium finishes, and the exclusivity of being part of The Golden Mile transformation, making it an attractive choice for discerning homeowners.
5-Bedroom Units
The indicative pricing for Aurea’s 5-bedroom units has yet to be determined. However, with unit sizes ranging from 2,863 to 3,251 sqft, they are positioned within the high-luxury segment.
- South Beach Residences’ 5-bedroom units (6,727 sqft) are priced at $26 million (around $3,864 PSF)
- Concourse Skyline does not have any 5-bedroom units available
Among the selected developments, only South Beach Residences offers 5-bedroom units, with prices reaching $26 million (around $3,864 PSF) for a 6,727 sqft unit. While Aurea’s 5-bedroom pricing has yet to be determined, it is expected to provide a more attainable luxury alternative within this segment.
Key Takeaways
1. Aurea’s indicative pricing reflects a premium over City Gate and Concourse Skyline due to its new launch status, modern facilities, and integration with The Golden Mile redevelopment.
2. Price PSF data suggests Aurea is positioned as a high-end luxury development, more accessible than South Beach Residences but offering a step-up from resale units at City Gate and Concourse Skyline.
3. Buyers seeking a luxury home in a prime location may find Aurea appealing, as it provides exclusive residential living within a revitalised landmark precinct.
*As official pricing is released, further refinements to this analysis may be necessary.
MOAT Analysis
Among the three developments in this MOAT Analysis, Concourse Skyline achieved the highest overall score at 62%, followed by CityGate at 58%, and South Beach Residences at 48%.
MRT Score: All three developments scored a perfect 5 out of 5, reflecting their strong connectivity and proximity to MRT stations.
District Disparity: Concourse Skyline led with a 5 out of 5, while CityGate followed closely with a 4 out of 5. Their relatively affordable resale prices compared to other non-landed private residences in the district contributed to these strong scores. In contrast, South Beach Residences scored 2 out of 5 due to its high-end luxury positioning and pricing.
Rental Score: Concourse Skyline once again achieved a perfect 5 out of 5, with CityGate at 4 out of 5 and South Beach Residences at 3 out of 5. This underscores the strong rental appeal of mixed-use developments, where convenience plays a key role in tenant demand. South Beach Residences’ lower Rental Score is likely due to its higher rental rates, which cater primarily to high-income tenants.
Aurea achieved an overall MOAT Analysis score of 53%, placing it third among the four developments. However, as a new launch, limited data is available, making it challenging to assess certain metrics accurately—particularly the District Disparity score, which could not be determined at this stage.
Bala’s Curve: As expected for a fresh 99-year lease development, Aurea scored a perfect 5 out of 5.
MRT Score: Due to its greater walking distance to the nearest MRT station compared to the other developments, Aurea received a 3 out of 5. However, future residents can easily access Nicoll Highway MRT via a sheltered walkway.
Landsize Density: With only 188 units, Aurea scored well in this metric, reinforcing its exclusive and low-density living environment.
Rental Score: Positioned next to The Golden Mile and within the central region, Aurea’s proximity to key amenities and conveniences contributed to a commendable 4 out of 5 in this metric, highlighting its strong rental appeal.
While Aurea’s overall MOAT Analysis score stands at 53%, its luxury positioning caters to a niche audience, and demand for its units is expected to remain high among discerning buyers seeking exclusivity and prestige.
Unit Distribution
The unit mix at Aurea reflects a deliberate and well-balanced approach, catering to a wide spectrum of buyers, from young professionals to multi-generational families. The breakdown reveals a strong emphasis on 2- and 4-bedroom units, indicating a focus on both investment-driven buyers and affluent owner-occupiers seeking exclusivity.
2-bedroom units make up approximately 45% (84 out of 188 units), suggesting that the developer anticipates strong demand from investors, young professionals, and couples who prioritise a central location with strong rental potential.
3-bedroom units account for 15% (28 units), positioning them as a more exclusive option, likely appealing to small families or long-term owner-occupiers.
4-bedroom units make up 30% (56 units), a sizable allocation that indicates a focus on families who value larger living spaces within a prime city-fringe location.
5-bedroom units constitute approximately 10% (18 units), reinforcing Aurea’s luxury appeal. These units cater to high-net-worth individuals and larger families looking for space and exclusivity in a well-connected mixed-use development.
Penthouse units are highly exclusive, with only two available (PH1 & PH2), ranging from 5,608 to 8,816 sqft, emphasising the ultra-luxury segment of this development.
Floor Plan Analysis
In this section, we highlight our top picks for selected unit types. If you’d like to explore other floor plans not featured here, feel free to contact our sales team directly or reach out to us via our social media platforms.
2-Bedroom (Type B1)
The 2-Bedroom (Type B1) at 635 sqft features an efficient dumbbell layout, minimising corridor wastage.
A key highlight is the absence of a balcony, maximising indoor living space—ideal for those who prioritise functionality over outdoor areas. The kitchen is efficiently positioned along one side, flowing seamlessly into the dining and living areas for an open, connected feel.
This unit type faces Beach Road and is available from storeys 4 to 16. Residents seeking a quieter environment may want to consider the potential impact of street-level noise when selecting their unit.
With its space-efficient design, enclosed interior, and prime location, this layout caters to professionals, small families, and investors looking for a practical and modern home.
2-Bedroom (Type B3)
The 2-Bedroom (Type B3) at 710 sqft offers a well-thought-out layout, making it an excellent choice for owner-occupiers seeking both functionality and privacy.
We particularly like this layout as the bedrooms are tucked separately away from the main living areas, making it ideal for hosting guests while maintaining privacy in the sleeping quarters. The efficient flow from the kitchen to the dining and living areas creates a spacious and inviting atmosphere, perfect for everyday living and entertaining.
This type also faces Beach Road and spans levels 4 to 16, providing vibrant city views. Those sensitive to street-level activity may prefer a higher-floor unit for a quieter living experience.
With its well-separated living and resting zones, enclosed layout, and owner-friendly design, the 2-Bedroom (Type B3) at Aurea is a highly practical option for those looking for a modern city-fringe home.
3-Bedroom (Type C1)
The 3-Bedroom (Type C1) at 1,001 sqft is ideal for small families who value both privacy and functionality. The bedrooms are tucked away from the main living areas, creating a clear separation between shared and private spaces—perfect for hosting guests without compromising personal comfort.
This layout also does not feature a balcony, ensuring that all space is dedicated to interior living areas. This makes it a practical choice for families who prioritise a fully enclosed, climate-controlled environment.
The enclosed kitchen design helps to contain cooking aromas, minimising the spread of scents throughout the home—a thoughtful feature for those who cook frequently. The open-plan living area is spacious, making it an inviting space for both family gatherings and relaxation.
With its well-structured layout, enclosed interior, and family-friendly design, the 3-Bedroom (Type C1) at Aurea is an excellent option for those seeking a comfortable and functional home in a prime city-fringe location.
4-bedroom (Type D2Hg)
The 4-Bedroom (Type D2Hg) at 1,798 sqft features a dumbbell layout, with bedrooms spread across both sides of the main living areas. This thoughtful design enhances privacy for occupants while ensuring a seamless flow between communal and private spaces.
A standout feature of this layout is the sizable balcony, which serves as an extended living area, perfect for al fresco dining or entertaining guests. Its generous proportions allow for a flexible setup, whether for outdoor relaxation or social gatherings.
The inclusion of a WC near the yard further enhances privacy when hosting guests, ensuring that the main bathrooms remain exclusive to residents.
This layout also boasts a private lift, offering direct access to the unit for an elevated sense of exclusivity. Additionally, the private lift lobby provides extra space for storage solutions, allowing residents to optimise organisation while maintaining a clutter-free home.
With its functional layout, spacious balcony, and private lift access, the 4-Bedroom (Type D2Hg) at Aurea is an excellent choice for families who prioritise luxury, privacy, and seamless indoor-outdoor living.
The Verdict
Aurea presents itself as a highly compelling luxury development, blending heritage, exclusivity, and modern conveniences within The Golden Mile transformation. With only 188 units, its low-density living environment ensures privacy, while the integration of premium facilities across multiple levels enhances the overall residential experience.
Its prime location in District 7 (CCR) offers strong connectivity via Nicoll Highway MRT and major expressways, placing residents within easy reach of key business hubs, lifestyle amenities, and recreational spaces. The unit mix is well-balanced, catering to investors, professionals, and multi-generational families, with efficient layouts that maximise livable space.
While Aurea commands a premium over resale developments like CityGate and Concourse Skyline, its new launch status, integrated positioning, and modern specifications justify the price point. As a luxury home or investment, Aurea stands out as a strong contender for discerning buyers looking for a rare blend of heritage and future growth potential in Singapore’s evolving urban landscape.
If you’re interested in exploring Aurea, contact us to arrange a Showflat Visit. We will gladly provide a personalised consultation and help you select the perfect unit tailored to your needs.
Thank you for reading and following PLB. Do stay tuned as we bring you more reviews of upcoming new launch projects around Singapore.
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