Ardor Residence is an upcoming freehold boutique development that combines exclusivity with a lively array of amenities and entertainment options. Poised to be a prestigious gem along Haig Road surrounded by landed homes and condominiums, this development offers only 35 exclusive units, ranging from 2-Bedroom to 4-Bedroom configurations.
Designed with an urban villa concept, each unit is thoughtfully crafted to provide residents with a resort-like experience in the comfort of their own home. As a freehold property, Ardor Residence is not only ideal for owner-occupiers but also presents an investment opportunity that is likely to attract a wide pool of tenants. If you’re seeking a boutique development that provides a peaceful living experience, Ardor Residence could be the perfect fit for you.
In this review, we’ll explore the unique features of Ardor Residence and explain why it’s the perfect choice for those seeking villa-inspired living in the vibrant District 15 area of Katong.
Project Details
Location Analysis
Located in the vibrant Katong area, Ardor Residence offers future residents an abundance of dining, entertainment, and daily conveniences—all within walking distance. Katong Shopping Centre is just a 5-minute stroll away, providing a variety of dining and shopping options. A little farther along East Coast Road, residents will find i12 Katong Shopping Mall, along with a wide selection of restaurants and a few pubs, stretching into the bustling Joo Chiat Road and beyond. With such a wealth of nearby options, future residents will never run out of dining possibilities.
In terms of connectivity, Ardor Residence is served by both Marine Parade and Tanjong Katong MRT stations on the Thomson-East Coast Line (TEL), each about a 12-minute walk away. While these stations are not immediately close by and there are no bus stops right outside the development, residents can still access public transport conveniently, with at least five bus stops located within a 10-minute walk.
For leisure and exercise, East Coast Park is approximately a 20-minute walk or just an 8-minute bike ride away. For those with private vehicles, the East Coast Parkway (ECP) is easily accessible, just a 6-minute drive from the residence. Furthermore, families with school-going children will appreciate the proximity to Tanjong Katong Primary and Secondary schools, Tanjong Katong Girls’ School, and Haig Girls’ School, all within a 1KM radius. Additionally, numerous pre-schools are located within the same radius and are just a short walk away.
Site Plan Analysis
Ardor Residence offers a selection of facilities commonly found in other developments, including a gym, Jacuzzi, swimming pool, BBQ pavilion, and children’s playground. While the range of amenities may not be extensive due to the boutique nature of the project, it provides just enough for residents of the 35 exclusive units, ensuring everyone can enjoy these facilities in a peaceful and uncrowded environment. This thoughtful balance allows residents to fully experience urban villa-style living, all within the intimate and private setting of the development.
Comparative Market Analysis (CMA)
We will assess Ardor Residence’s current selling price in comparison to nearby developments to determine its value for money and growth potential. This evaluation will be done in two stages: first, a Price Analysis to review and compare price trends between Ardor Residence and selected nearby properties. Next, a MOAT Analysis will evaluate some of these nearby developments in detail, followed by our insights on how Ardor Residence measures up in terms of its competitive edge and future prospects.
Price Analysis
At present, the RealValue Index for Ardor Residence, a real-time per square foot (PSF) market value indicator based on average past transactions, indicates that 2-Bedroom units are valued at $2,500 PSF. 3-Bedroom units are priced at $2,420 PSF, while 4-Bedroom units and penthouses are at $2,330 PSF and $2,290 PSF, respectively. On average, the overall RealValue Index across all unit types at Ardor Residence stands at $2,410 PSF.
We will compare the prices at Ardor Residence with three other small-scale freehold developments in the area: Ola Residences, Parc Seabreeze, and 11 Amber Road. Ola Residences, a 50-unit development completed in 2012, is a 7-minute walk from Ardor Residence. Parc Seabreeze, located along Joo Chiat Road, is about a 15-minute walk away, comprising 91 units and completed in 2012. Lastly, 11 Amber Road, a 40-unit development completed in 2004, is also around a 15-minute walk from Ardor Residence.
The overall average RealValue Index for Ardor Residence, including the index for each unit type, is higher than that of the selected developments. This is expected, as Ardor Residence is a new launch, and its pricing aligns with the prevailing trends for new launches.
2-Bedroom
The 2-Bedroom units at Ardor Residence are currently averaging $2,500 PSF, compared to $1,720 PSF at 11 Amber Road and $1,890 PSF at Ola Residences. This represents a rather significant premium of 45% over 11 Amber Road and 32% over Ola Residences. There are no 2-Bedroom units available at Parc Seabreeze for comparison. Despite the higher price, Ardor Residence offers a more tranquil environment compared to Ola Residences, which faces the busy Mountbatten Road. Additionally, 11 Amber Road is slightly further from the amenities and dining options near Joo Chiat, making Ardor Residence a slightly more convenient choice.
3-Bedroom
The RealValue Index for 3-Bedroom units at Ardor Residence is currently $2,420 PSF, with Parc Seabreeze close behind at $2,350 PSF. Ola Residences is next at $1,960 PSF, followed by 11 Amber Road at $1,920 PSF. In terms of proximity to amenities, Parc Seabreeze enjoys a more vibrant location. Additionally, the 3-Bedroom units at Parc Seabreeze are larger, ranging from 1,292 to 1,378 sqft, compared to Ardor Residence’s 3-Bedroom units, which range from 980 to 1,440 sqft. Depending on whether you prefer to be closer to vibrant amenities or a quieter environment, and taking your budget into account, Ardor Residence may be a better option compared to Parc Seabreeze, with a potentially lower overall quantum price.
4-Bedroom
There are no 4-Bedroom units available at 11 Amber Road. The average prices for 4-Bedroom units are $2,330 PSF at Ardor Residence, $2,210 PSF at Parc Seabreeze, and $1,980 PSF at Ola Residences. If you’re seeking a larger space for your family, Ola Residences offers the most spacious 4-Bedroom units, followed by Parc Seabreeze. However, if size isn’t your top priority, the 4-Bedroom units at Ardor Residence can still accommodate your family’s needs, with the advantage of a potentially lower overall quantum price due to their smaller sizes.
Penthouse
The penthouse units at Ardor Residence currently have an average RealValue Index of $2,290 PSF, followed by $2,020 PSF at Parc Seabreeze and $1,640 PSF at Ola Residences. No penthouse units are available at 11 Amber Road. Once again, the penthouse units at Ardor Residence are the smallest in size compared to those at Ola Residences and Parc Seabreeze. If you’re seeking a spacious “landed in the sky” living experience for a large family, Parc Seabreeze stands out as an appealing option. However, the overall cost of a penthouse at Parc Seabreeze would be potentially significantly higher than those available at Ardor Residence.
MOAT Analysis
Due to the lack of sufficient data to perform a full MOAT Analysis on Ardor Residence, we will instead evaluate Ola Residences and Parc Seabreeze. However, we will offer insights and commentary on how Ardor Residence might compare to these two developments, based on the same key metrics.
Parc Seabreeze achieved an overall MOAT Analysis score of 62%, while Ola Residences scored 56%. Despite Parc Seabreeze’s higher overall score, it lagged behind Ola Residences in the District and Region Disparity metrics, scoring 2 out of 5 in both, compared to Ola Residences’ 3 out of 5 for District Disparity and 4 out of 5 for Region Disparity. Due to the limited number of nearby HDB projects, both developments scored just 1 out of 5 in the Exit Audience metric. However, Parc Seabreeze excelled in the Rental metric with a 4 out of 5, reflecting its appeal to potential tenants, and scored a perfect 5 out of 5 in the Parent’s Attraction Effect, thanks to its proximity to schools, making it attractive to families with children.
For Ardor Residence, we expect similar scores to Parc Seabreeze and Ola Residences in the Exit Audience and Volume metrics, as it shares a lack of surrounding HDB projects and is also a boutique development. Due to its convenient location near schools and amenities, Ardor Residence is likely to match Parc Seabreeze’s high scores in the Rental and SCH metrics. However, its higher PSF prices relative to other developments in District 15 suggest it may score lower in the District and Region Disparity metrics, similar to Parc Seabreeze. Additionally, given its distance from the nearest MRT stations, we anticipate Ardor Residence will score 2 out of 5 in the MRT Access metric.
Overall, we estimate Ardor Residence will achieve a MOAT Analysis score between 56% and 65%, which is an above average score. Despite an expected low score in the Exit Audience metric, Ardor Residence will likely continue to appeal to a niche audience that values the exclusivity of boutique developments. Its freehold tenure further supports its long-term potential for capital appreciation.
Unit Distribution
The majority of units at Ardor Residence are 3-Bedroom configurations, making up 43% of the total inventory. This emphasises its appeal as an ideal home for small families drawn to the charm of Singapore’s eastern region, while enjoying close proximity to a vibrant array of dining and amenities. Additionally, with a notable selection of 2-Bedroom units available, Ardor Residence also offers strong investment potential for investors looking to capitalise on its appeal to tenants.
Floor Plan Analysis
In this section, we showcase our top choice for some of the configuration types available. If you want to explore other floor plans not highlighted here, please contact our sales team directly or through our social media platforms.
2-Bedroom [Type A1-P & Type A1]
Whether you prefer a ground-floor unit with a patio or a conventional layout with a balcony, the 2-Bedroom units at Ardor Residence are ideal for couples, small families, and investors. Both configurations include an enclosed kitchen, perfect for containing cooking odours during heavy meal preparation. The units feature an efficient dumbbell layout, offering ample space for daily activities and creative storage solutions. Additionally, the study area, thoughtfully positioned away from the main living spaces, offers an ideal environment for work-from-home arrangements. The Type A1-P unit, with its relatively spacious patio, can serve as an additional living area that’s perfect for hosting guests or enjoying al fresco dining.
3-Bedroom [Type B3]
Our top pick for the 3-Bedroom configuration is Type B3, with only 6 units available in the entire development. Spanning 1,044 sqft, this layout is particularly appealing because the bedrooms are thoughtfully positioned away from the main living areas, ensuring bedroom privacy especially when hosting guests. The inclusion of a washing closet adds to this convenience. Like the 2-Bedroom units, the 3-Bedroom configurations at Ardor Residence also feature an enclosed kitchen and a well-designed rectangular living and dining area, optimising space for family bonding, daily activities, and storage solutions. The spacious balcony further enhances the living space, offering an ideal spot for relaxation or entertaining.
4-Bedroom [Type C2]
Ideal for large or multi-generational families, the 4-Bedroom configurations at Ardor Residence feature two balconies—one extending from the living area and the other attached to the master bedroom. Our top pick is Type C2, which includes a study room and a washing closet. Like the previously discussed Type B3, the bedrooms and study are thoughtfully positioned away from the main living areas, ensuring peace and privacy during bedtimes or work-from-home setups. The dining and living areas follow a long, rectangular layout, offering ample space for daily activities and hosting guests. The balcony off the living area further extends the space, creating an additional area for relaxation or entertaining. Overall, we find Type C2 to be the perfect option for larger families, providing generous space for daily living while ensuring privacy for each family member, especially when hosting guests.
The Verdict
Ardor Residence offers a unique blend of exclusivity, tranquillity, and investment potential, making it a compelling choice for a niche audience seeking boutique living in District 15. With its thoughtfully designed units, proximity to key amenities, and freehold tenure, it caters to a range of buyers—from small families and couples to investors. Although the development commands a premium compared to other nearby projects, its intimate setting and long-term potential for capital appreciation make it a solid option for those prioritising privacy and lifestyle over size.
Interested in exploring Ardor Residence as your dream home or investment property? Feel free to reach out to us here. We’re here to guide you through the process and provide a personalised consultation to help you make an informed decision.
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