Having served home sellers for the past 13 years, we have come across homeowners and potential new home buyers who pay close attention to the rise and fall of HDB prices, especially when they are interested in a particular neighbourhood or location.
This means that if I am a seller who wish to sell my property at a price that is higher than my neighbours, there has to be a strong unique point which makes my property stands out from the rest. It is either my property has a fantastic view that others don’t have, or a great renovation which is still in fashion and the upkeep is in pristine condition that allows the next family to take over fuss-free. Or simply because the size, type, configuration of my property is uncommon and rarely available in the vicinity or location.
But the important question to ask ourselves as a home seller is… If my property is unique, how do we accentuate and emphasise on the plus points so that potential buyers will appreciate and value the property for its uniqueness? And then the next question is… If the above points are brought out well through good content, such as video, photos and etc.. what about its distribution channels and reach? Is the content being exposed well and wide enough to reach the right target group of buyers that might want to buy my place?
These are very important questions to ask and also to pre-plan before we sell any property. If these are not properly thought out and planned, it is highly likely that time and effort will be wasted. Another important question to ask is what happens during a viewing?. If the viewing is not conducted well; where no preparations are made to foresee questions and concerns, to prepare answers to address them which a potential buyer might have, or it is not well prepped to help the buyers see the plus points of the property to make an informed decision, then the chance to get a genuine offer is not fully optimised during that viewing. Thus the viewing experience is one of the key important components to selling a home.
In any case, having a team of creative marketing professionals to back you is paramount to get your property sold in this day and age. This is crucial especially with the emergence of technology and the way it has shaped the current real estate market to date.
Why is PropertyLimBrother’s Home Tours Different?
At PropertyLimBrothers, we take pride in our unique Signature Video Home Tours. Unlike the other home tours you might have seen in the market today, the difference lies in the unique content crafted around every home. I am not saying that the other home tours are bad, don’t get me wrong. Over at PropertyLimBrothers, we pay great attention to plan the content and spend many hours to edit every home tour. These steps are necessary to ensure that each home tour is unique and allow us to share the plus points of the location, project and property with the buyers.
Why do we have our own Media Team at PropertyLimBrothers?
The reason is simple, to create unique content for our clients. This team of young creatives has been around since day one, building up the look and style of the brand to where it is today. With this dedicated team, we are able to maintain the quality of the videos that we produce. Outsourcing the work may affect the consistency and quality of what we meant to produce.
Through Targeted Advertising and the combined experience and expertise of our marketing team, my Listings Managers and I have spearheaded the sale of not 1 but 8 different Adora Green DBSS HDB units in Yishun collectively.
So what was the thought process then to sell these 8 Units at Adora Green Yishun for our sellers?
DBSS units are “Design, Build and Sell Scheme” units that were introduced by the Housing Development Board in 2005. Flats built under this scheme were meant for public housing but were developed by private developers, something quite unique and special. It was said that they were built with supposedly better designs and mostly in mature estates.
Similarly, Adora Green is a DBSS development in Yishun. Through Consistent Exposure of Adora Green across our social media platforms, we were able to share with potential Buyers on why Yishun is a great place to live in. The renovation work across the neighbourhood and revamp of various amenities such as the main Northpoint Shopping Mall are just one of the many reasons to live in Yishun.
What’s more, Adora Green is in close proximity to Yishun MRT and within walking distance to primary schools, mall, etc.
We also took the time to weave in the plus points of EACH home. As every home is unique, we wanted to highlight and bring the plus points of every home out and tell the story behind each individual unit.
For example in the case of the 5 Room Type C1 DBSS Unit at 347A Yishun Avenue 11, our Signature Video Home Tour helped to showcase various elements in the home such as the well-maintained and nice built-in 4 panel wardrobe, the balcony space in the living room, kitchen glass sliding door and spacious bedrooms. Just by watching the video, interested buyers were able to see the plus points of the home and express their interest in the property as they were already aware of its benefits.
Similarly, the Signature Video Home Tour were able to highlight the serenity of the neighbourhood as well as its beautiful unblocked views. With such fantastic views from the living room and bedrooms, it would be a pity not to showcase it. Therefore, through the video home tour, we were able to highlight the unique and wonderful feature of the home as well as the neighbourhood. Buyers who have seen the video and eventually view the property are usually genuine buyers and of course, naturally they fell in love with the real thing – the unblocked greenery view.
Detailed Targeting and Right Targeting to share with Genuine Buyers
Most importantly, PropertyLimBrothers knows which type of Buyer audience will be keen to Buy Adora Green Yishun DBSS. This is why we were able to scale our advertising to the specific target audience group for the property as this is the fastest and most effective way to reach out to interested buyers.
By targeting our advertisements to where the buyers are, Ms Ayu and I were able to sell not one Yishun Adora Green property, but eight. That is how much people love the neighbourhood, development and of course the property itself.
The buyers were fully satisfied with the home which they had bought and our sellers were of course happy to have had a successful and seamless sale with us, as promised. All 8 sellers managed to sell either above valuation or at valuation itself so it was certainly a win-win for all parties involved!
As always, the PropertyLimBrothers Inside Sales Team and Backend Media Team are happy to do our best to ensure continued success for all our clients despite the challenges to sell a home. We believe that every home has its story and it is our job as creative marketers of real estate to bring out the plus points of every property in the best way we know how – through our Signature Marketing Campaign and Signature Video Home Tours.
